Modern Societies began in April 2019 – it’s a platform to help make the world a better place. Read on for all the details about the brand, products and vision.
“Luck is what happens when preparation meets opportunity.” - L. Annaeus Seneca
For years I’d been trying to come up with that ‘one big idea’ that could disrupt the Australasian market. Nothing seemed to stick. In March 2019 I hit a wall at my corporate job and decided if I was to start a business, it was now or never. I didn’t want to wake up 80 years old and still be wondering what business to start. So, I started with something small that had been in the back of my mind for a while – kind earrings and thoughtful conversations.
The next day I taught myself how to make earrings by watching videos on YouTube and then sold them by word of mouth and at markets. I very luckily came into some pre-loved jewellery and started making 60 – 100 percent recycled earrings.
Why earrings
Earrings are such a visible accessory. My thinking was this; if I can make sustainable and ethical earrings that stand out enough for people to comment on, then I can also create a brand message that might influence that conversation for the better.
Getting into jackets and bags
In July 2019, I quit my job and went travelling to find ethical suppliers. Being flexible with product and strict with values led me through Bali, Thailand, Sri Lanka and then India where I found and partnered with an initial two artisans who value sustainability and make festival style earrings, jackets and bags. The brand will evolve over time; I’m currently researching the viability of even more diverse products as well.
Product materials
- Vintage fabrics
- Naturally dyed fabrics
- Wool
- Upcycled horse and camel saddles
- Upcycled clothing
- Upcycled bedding
- Clay
- 18th century Afghanistan coins and detailing
- Recycled beads
Meaning behind Modern Societies brand name
Modern Societies is based on modernity which is defined as people living together in the current time. A modern society can be artistic, sociological, scientific or political. I wanted the brand message to be strong so that when customers wear Modern and someone notices, it’s an opportunity for a positive connection and conversation about ethics, environment, reason and the future.
Modernity meaning
Historically, modernity represents the ensemble of particular socio-cultural norms, attitudes and practices that arose in the “Age of Reason” (17th and 18th century). This was the beginning of an open society where people were free to pursue individual happiness in search of knowledge and creation. During this time great changes occurred in scientific thought and theory. People no longer looked to the divine to understand what was right from wrong but instead, started to look within.
Sourcing products
Travelling through Bali, Thailand, Sri Lanka and India was based around sourcing ethical products. My commitment to having the direct relationship with my suppliers led me to each location. If I could not see the working conditions and know the wage of all those involved, then I would not partner with them. My production line is transparent and I have a kind and personal relationship with each of the people involved.
Lowering the environmental impact
Having a direct relationship with the supplier means that we can trace our production and processes all the way back to creation and contribute to the design and sustainability elements. Each decision is scrutinised according to our values; responsible, considerate, innovative, intelligent, genuine and confidence. I consider the impact on the environment before making any decision.
