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Who Makes Our Clothes?

Four friends in a workshop in Pushkar, India. 

Pushkar was the last place I visited in search of business partners in India and the workshop was the last shop I went to. 

In reflection, it truly feels like fate to be working together!

I initially went into this shop to find a bag to carry gifts for friends and family and was amazed by the innovative craftsmanship found - we got along right away. 

Preparing to come home with no business partners, I got lucky when I stumbled upon this workshop. 

My business partner to-be did not promote himself like most store owners in India but instead a customer in his store said to me “this man custom makes jackets out of recycled fabrics. I’m buying 6!” 

I later found out that his Grandfather founded the business during the Indi-Pakistani wars and conflicts and it has now been passed down three generations. 

His grandfather noticed all the beautiful fabric going to waste during the war and wanted to give the hand-woven pieces a new life and decrease waste. 

The family proverb is, without trust, there’s no business at all. 

I spent three days with him and his team building a friendship and making samples then I gave them every last cent in my bank account and came back to New Zealand. 

We now keep in touch via WhatsApp - mostly voice messages.

He sends me photos of the fabrics, I pick the fabric and design most of our items (he designs some too!), then leave the craft of how it's all pieced together up to talented him and his team.

It's a real collaboration and I'm proud of what we've achieved together. 

My business partner and his team value trust, fair trade, sustainable business, art and love.

With love,
Nicola, Modern Societies Founder